![]() ![]() Pola accounts for 60% of the company business while Orbis represents 24% of sales. skincare line, Orbis Amber, Wrinkle Bright UV Protector Three balancing system Decencia cleansing gel Fujimi personalized skincareĬomments: The company’s flagship brands are Pola and Orbis, of course. Milk Foam, Wrinkle Shot Geo Serum Protean, Wrinkle Shot Season Special Kit Orbis U makeup, Mr. Brands include Pola, Orbis, Jurlique, Amplitude, Itrim, Three, Fiveism X Three, Decencia, Fujimi Major Products: Skin care, cosmetics, personal care and fragrance. Last April, ORBIS launched the Wrinkle White UV Protector, a sunscreen that improves wrinkles and brightens skin.įurthermore, Orbis has also launched a subscription service aimed at improving its customer retention rate, which in turn can help to improve LTV.Key Personnel: Satoshi Suzuki, representative director and chairman Yoshikazu Yokote, representative director and president Naoki Kume, director and vice president Koji Ogawa, director Takuma Kobayashi, director Hideki Komoto, corporate auditor Takahiro Tabata, corporate officer for group international business It plans to focus on expanding its skin care customer base with a focus on the ORBIS U anti-ageing skin care series. To strengthen the brand, Pola Orbis said it would take steps to enhance its presence and turn the brand over to become a highly profitable business. Overseas, the brand was hit by the COVID-19 lockdowns in markets such as Taiwan, which constitutes a high proportion of its overseas business. In Japan, ORBIS experienced a decline in spending per customer due to a decrease in make-up demand. This offset the shaky performance of ORBIS, which recorded an operating profit decline of 29.3%. Overall, Pola Orbis’s net sales for the first half increased 6.3% year on year to JPY89bn (U$ 812.8m), while operating income increased 54.7% year on year to JPY9bn (U$83m). ![]() The increased gross profit achieved by POLA helped to boost the operating profit of the entire beauty division by 72.7% year on year. It is also planning to increase the number of stores in China from 58 to 70 by the end of 2021 to strengthen its retail footprint.įurthermore, it will focus on online shopping festivals such as Double 11 to increase brand exposure and widen its consumer base. Moving forward the company is aiming to sustain its success by reinforcing the brand recognition of its B.A line of products. POLA also drove interest with key launches, including the improved Wrinkle Shot serum, an approved wrinkle care quasi-drug, as well as a new brightening serum under the best-selling White Shot series.įurthermore, the brand utilised digital solutions and configured tailored promotions to attract both new and old customers and maximise the annual lifetime value (LTV) of its customers. Sales of POLA in China surged by 96% year on year, contributing to the brand’s phenomenal growth.Īdditionally, the brand benefitted from the company’s ability to adapt to the uncertain environment and pivot towards e-commerce. In the second quarter, POLA made its debut on Hainan Island, China’s duty-free shopping mecca, with plans to open five doors by the end of this year. ![]() In the first quarter, both the brand’s brick-and-mortar and e-commerce channels grew in China, spurring sales on by 120%. The strong performance was largely driven to the brand’s investments in China, where the company has been working to grow its presence. ![]() The emphasis on overseas sales resulted in a strong 55% growth year on year. The remarkable growth was attributed to the company’s efforts to increase its contact points in the growth markets of China and travel retail. POLA is a luxury skin care brand specialising in skin ageing and brightening care owned by POLA Orbis, which is also behind well-known J-beauty brands such as ORBIS and THREE. ![]()
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